About Our Founder

Natasha Junejo has been writing under a pseudonym for ten years. Through her writing she has been invited to speak on BBC Woman’s Hour, Lena Dunham’s Women of The Hour, BBC Asian Network, City Radio, and Europe & Me.
In her life outside of this, she is a freelance Charity, Comms, and D&I consultant committed to creating access and opportunity for marginalised people in society. In the wake of the EU Referendum result, Natasha co-founded two social justice movements focused on exposing and fighting racism and xenophobia that gained worldwide press attention and influenced government policy.


She is the founder of South Asian Writers, a hashtag that went viral in 2017, inviting writers of South Asian descent to introduce themselves and their work. Over one long weekend, 3,000,000 people from all over the world engaged with the hashtag. Natasha has been working towards more equitable representation in creative spaces and is committed to this fight at every level of society. South Asian Writers has flourished, both as a hashtag and an online community, and has become a space where writers and creators can share their triumphs, their successes, their struggles, showcase their work, and curate their histories through projects like, Our Stories Matter.

She is currently developing a television and film writing programme across the US and UK for BIPOC writers and writers from marginalised and underrepresented communities who have little to no prior experience in this area.
In 2018, Natasha was a national finalist in Penguin Random House’s Editorial Scheme and she now proudly leads the Literary arm of the UK’s first ever South Asian Heritage Month.

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